Founded in 2011, we are highly experienced boutique — team drawn from journalism, marketing, design, international PR consultancies and senior corporate roles.
We work across all sectors including retail, energy, automotive, finance, art, luxury, tourism, charity and IT. We create tailor made marketing campaigns based on detailed research of each of our client’s target audience: psychological, social-demographic, ethnic, confessional characteristics and behavioural features.
Our digital communications harnesses the ever-growing power of the Internet to bring your brand or product to a highly targeted regional audience on European, North American and Russian markets.
At Digital Boutique, we recognize the huge potential that a strong digital strategy has in terms of enabling brands to connect with consumers. Digital Boutique de-mystifies the world of online communication, providing simple, effective digital marketing solutions and helping you to achieve tangible, measurable results.
With over 30 years of cumulative experience in journalism, media, PR and advertising, we know how to make any event a success. We have a proven track record of being able to invite relevant opinion leaders and influencers to PR events as well as developing unique and memorable occasions.
When supporting events we pay close attention to the business communities that our clients cater to, the business objectives for the event and the tone that management wants to set. We spend time coaching our client management in how to communicate effectively with stakeholders and support them in getting the message across. Our major assets are close relationships with journalists whether they are from the printed press, the internet, radio or TV.
More recently we have helped our clients to enhance events through the use of new media including cooperation with famous bloggers, opinion leaders by carefully tailored social media and PR campaigns.
Our portfolio includes organizing attractive events of all kinds including: exhibitions, forums, conferences, master classes, briefings, press-conferences, press lunches, press breakfasts; seminars, business and club meetings; corporate and sport events; auto test-drives and any other events according to each client’s individual need.
We have organized events in London, Budapest, Berlin, New York, Moscow and beyond. We don’t follow a set pattern – we tailor each event focusing on creating the right impression for our client’s audience.
Goals and objectives of the summit:
Areas of Cooperation: Fuel and energy sector, Utilities, Mining, Transportation and logistics, Engineering, IT, Banking and financial sectors, etc.
Participants:Entrepreneurs, bankers, executives of industrial, commercial, and financial companies, and representatives from the leading consulting companies. More than 450 delegates from Russia, Chile, Argentina, and other Latin American countries will participate in the conference.
Goals and objectives of the project:
To assist Croc Incorporated to make IT a more accessible topic for business and the non technology professionals and to promote their services.
10 Television programs in a talk-show format featuring: celebrity guests from business and media, Croc’s executive team and a high profile TV-moderator.
Attained an audience of more than 10M viewers – we were able to demonstrate an increase of revenue for Croc of over 30% directly related to the project and had an overall return on investment of over 300%.
Goals and objectives of the project:
To assist DIXIS group in their pre-IPO campaign in order to increase brand value and to attract investors.
Goals and objectives:
To help ACCOR to increase their brand recognition in Russian and CIS through targeted media activies.
ACCOR’s hotels in Russia are now recognized as quality venues to both stay and organize functions. The total value of PR-campaign has been valued at 18 000 000 RUR (500 000 USD)
Goals and objectives:
To Assist ROAD in organizing the first major auto dealership conference to be held in Russia on a grand scale. To promote the event in media and public forums and to obtain sponsorship for the event.
To expand the concept and run a second event for the ROSAVTODEALER conference.
To continue to build the ROAD brand and concept through a second annual conference in 2014.
All three conferences received extremely good press and were highly attended.
Goals and Objectives:
To help EkOil, an emerging regional company, to obtain brand recognition and to reach a target audience in the business and consumer market.
EkOil is now known brand in the region and as a result has seen significant business growth. The TV campaign attracted 25,000,000 viewers. EkOil saw the project as so successful that they have commissioned us to develop their own TV channel in Nizhny Novograd.
Thanks to Digital Boutique for a perfect job! We have successfully collaborated for over 2 years. We see Digital Boutique not only as a professional supplier but as a strong business partner. Digital Boutique helps us in coming up with fresh ideas and finding sponsors. The Digital Boutique team, for example, developed the ROAD-TV channel. In particular I would like to to confirm high professionalism of the team: serious, tailor made solutions and fast effective results.- Mr. Andrey Petrenko, The President of ROAD (Russian Automotive Dealerships Association)
We continue to work with with our partner Digital Boutique to support us with events. Their quality of work is always perfect: they help us deal with all kinds of issues with perfect quality and always timely. We see Digital Boutique as a team of strong professionals with high level of personal and professional responsibility. We recommend Digital Boutique as stable business partner- Mrs. Natalya Morozova, Head of collateralized lending department, “Raiffeisen Bank” Austria
Ekaterina found Digital Boutique in 2011, after more than 20 years experience in journalism, media, public relations and sales.
Ekaterina is well regarded in professional circles and has received a number of awards. She is a member of the Journalists Union. Throughout her career Ekaterina Gould has created and managed many successful advertising campaigns. She has a wide breadth of experience and has managed advertising and media campaigns for FMCG, IT, telecom, energy sectors and automotive brands.
Ekaterina has worked with one of the major media holdings in Russia — RosBusinessConsulting. During her time there she launched successful projects: talk-shows on RBC-TV, first online luxury magazine in Russia style.rbc.ru and online luxury market place podarki.rbc.ru